28 Aug 2019
Celebrating International Beatles Week at Signature Living locations
Highly regarded as the most influential band of all time, The Beatles were one of the main reasons Liverpool appeared on the world map. It has now been almost 60 years since the band was originally formed, but their impact has never faltered. To commemorate the best-selling artists of all time and how their music changed the city´s heritage forever, International Beatles Week was created.
Liverpool´s fab four have been honoured with the music of 70 bands from over 20 countries for the last 30 years. Although live music truly is the piece de resistance of the entire festival, the exhibitions, memorabilia sales, guest speakers, video shows, sightseeing tours and conventions are something to behold.
Leading tour operators Cavern City Tours organise the annual International Beatleweek Festival. A range of packages are offered, all of which sold out this year. Each package contained free entry to the Cavern Club and fantastic Beatles themed events at several magnificent locations.
Alma de Cuba hosted the Peace & Love event. Signature Living´s converted church has been dubbed the most spectacular bar and restaurant in Liverpool, so it made perfect sense to celebrate the band´s unique legacy at this one of a kind venue.
A line-up of the world´s best Beatles tribute bands took advantage of the building´s fantastic acoustics on indoor and outdoor stages. Superfans were brought together over the August bank holiday weekend through their mutual love of retro dance moves and feel-good Beatles hits.
Less than a mile away, Signature Living´s Shankly Hotel welcomed Beatles´ fans to the Garden of Eden, where the highly anticipated rooftop gig was held. Three rooftop stages and bars offered breath-taking views of the city while The Cavern Club Beatles paid homage to their idols by blasting their tunes to hundreds of listeners.
The next link in Signature Living´s chain is the purchase of Cavern Walks, making the honourable tether to The Beatles´ legacy even more than just contributions to International Beatles Week. This is because Cavern Walks was built on the renowned site of the Cavern Club, the famous building where The Beatles were first discovered.
The building was first erected in 1984 as a shopping centre, considered to be the ultimate retail experience in Liverpool before Liverpool ONE and the Metquarter arrived. Today, there are just ten shops left inside and the rest is mainly used for office space.
Signature Living plans to rejuvenate this hidden gem by transforming part of the building into a Beatles-themed hotel. The ground floor and mezzanine levels are to be converted into an upmarket bar and restaurant with a vibrant, white and gold colour scheme. Existing shops on the ground floor will be neighboured by restaurants and other attractions, creating approximately 150 jobs for local people.
The past week of Beatles-themed celebrations has solidly confirmed the need to revive Cavern Walks by introducing a new tourist destination that promises to showcase Liverpool’s highly celebrated music history to visitors from around the globe.