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Investor Update Signature Living Hotel Ltd. (‘Signature Living’ or ‘the Company’) is aware of some negative media coverage regarding delayed…

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11 Jul 2018

The Rise & Success of Signature Living in 2018

A Report by Kevin Murphy, International Property Journalist & Filmmaker

 

As Liverpool continues its economic growth one sector that has become popular for investment is the visitor economy. For 2017, Liverpool had over 62 million visitors to the region generating £4.3 billion to the local economy and supporting 51,500 jobs. This was 1 million more visitors than was recorded for the previous year. The city has also caught the attention of overseas visitors making it the 5th most visited UK destination increasing hotel occupancy by 2% in data from the Liverpool Enterprise Partnership.

Mayor of Liverpool, Joe Anderson, says:

“We know how strong and wonderful our visitor economy is, and it’s very encouraging that its economic impact to the City Region has grown again to £4.3 billion, with £2.9 billion of that in Liverpool. I’m also delighted that we have increased the number of international visitors by 70,000, resulting in us now being ranked 5th in the UK and overtaking Glasgow.”

 

Signature Living

With the abundance of new visitors both tourist and business travellers the hotel development sector continues its expansion. One of the most successful hoteliers in Liverpool and other parts of Britain is Signature Living developed and founded in 2008 by Lawrence and Katie Kenwright.

His first property was a single apartment in the Liverpool city centre on Victoria Street. Mr. Kenwright’s business model was to create a luxury experience that would always be remembered by guests. This initial investment proved to be quite successful and by 2009 he expanded his brand with the purchases of three more local properties. One of those in particular is on Matthew Street made famous by the Beatles. The other acquisitions were on Bold Street and an apartment building on Victoria Street in Liverpool’s city centre.

 

The Shankly Hotel – 60 Victoria Street, Liverpool, L1 6DN

Opened in 2013, this hotel property is located in the city centre and is a great destination for visiting the city’s premiere shopping district Liverpool One and going to the Royal Court Theatre. The property has 57 themed rooms and 34 Ultimate Signature Living suites.

Liverpool has become popular for large groups and families to visit and this hotel is designed to accommodate visitors for weddings or holiday visits. Couples in particular enjoy their stays here.

The waterfront Pier Head is also conveniently nearby with its shops, restaurants and UNESCO World Heritage Site with the Three Graces with the Royal Liver Building, Cunard Building and Port of Liverpool Building.

Hotel amenities include The Bastion Bar and restaurant and the Laurent Perrier Pool Room.

 

Signature Living Bold Street – Bold Street, Liverpool, L1 4HF

In central Liverpool this period property features 300 year old ceiling beams with rooms that can sleep 20 guests. The location is across from the Metquarter with its high-street designer retail outlets. The Liverpool One shopping centre and Liverpool Lime Street Station are a 5-minute walk with the Albert Dock and Liverpool Echo Arena about 15 minutes away on foot.

 

30 James Street – Albion House, James Street, Merseyside, L2 7PS

The former headquarters for the White Star Shipping Line this 63-room hotel is considered to be one of the most luxurious hotels in the city.  The building known as Albion House was restored by the Kenwrights and is referred to being the Home of the Titanic. The hotel features Morgan’s Spa and the rooftop champagne bar and restaurant, Carpathia named after the RMS Carpathia, which rescued all 705 Titanic survivors.

30 James Street is well-known for its views of the River Mersey, Albert Dock and the Three Graces. Accommodations include themed Junior Suites and Studio Suites and the hotel is popular for afternoon tea.

This year, 30 James Street was awarded the title of Best Hotel in the UK by Travel Republic.

 

Arthouse Hotel – 61-69 Seel Street | 1 Arthouse Square L1 4AZ

This 27 room hotel is known for its Hollywood movie themed rooms and is centrally-located in the Liverpool city in an area known as the Ropewalks district. The Arthouse hotel is within a 10-minute walk of Liverpool ONE and 15 minutes to the Merseyside Maritime Museum. Considered to be the ultimate hideaway, the Arthouse Bar has become popular for its food and beer.

Bookings.com reports: ‘Couples particularly like the location — they rated it 8.8 for a two-person trip. This property is also rated for the best value in Liverpool! Guests are getting more for their money when compared to other properties in this city.’

 

The Future

Mr. Kenwright continues to expand his property portfolio with developments in Cardiff, Belfast, Preston and Manchester in particular acquiring iconic period buildings to renovate. Most notable is the Coal Exchange Hotel in Cardiff Bay.

Recently approved are Signature Living’s plans for Loyola Hall by St. Helens Council. Mr. Kenwright bought the Grade II listed building in Rainhill, Merseyside in 2017.  It is expected that 70 jobs will be created in the area with the property will being redeveloped as a wedding venue and hotel.

Residents were quoted as saying in the St Helens Star:

“Some members of Rainhill community have met with Lawrence Kenwright a number of times and are very encouraged by the early plans.

As for the Liverpool market Peter Sandman, Head of Visitor Economy for the LEP, says:

“It is clear that the visitor economy is continuing to experience a healthy growth and continues to be of significant importance to the region’s economic base.”

Find out more about being part of the Signature Capital journey, we offer a range of short-term investments via an exclusive financial instrument called a Secured Partnership Investment or SPI. An SPI offers you the opportunity to invest in prime hotel assets from between one and five years, earning double-digit returns that are backed by a Corporate Guarantee and underwritten by Signature Living’s £450m asset value. To find out more, contact one of our advisers today.