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10 Sep 2019

VIP Hair Choice launch party at The Shankly Hotel

Over 300 lucky guests, including a handful of reality TV stars, attended the ultra-glamorous launch party of hair extension brand, Hair Choice. And of course, this high-end company deserved only the best location. The Shankly Hotel.

The biggest beauty event of the year was for Hair Choice to showcase their new luxury tape hair extensions in a memorable way that no attendees would be forgetting anytime soon.

A-lister hairstylists to the stars, Clyde Haygood and Aaron Carlo, wowed their audience and impressed them with professional live demos and Q&As.

Haygood is known for working with global superstars including the Kardashian/Jenner family, Katy Perry, Lady Gaga, Shakira and Naya Rivera, and Carlo has quickly become the UK’s most sought after hairstylist with clients including Little Mix, Maya Jama and Rita Ora.

Guests in attendance included TOWIE´s Chloe Sims, Geordie Shore´s Sophie Kasaei, Love Island´s Laura Anderson, Ex on the Beach´s Chantelle Dawson and Big Brother´s Danielle Lloyd.

The Shankly Hotel made this highly-anticipated event an evening like no other. The room was transformed into a striking, hot pink paradise that featured complimentary candyfloss cocktails, canapés and an all-pink dessert table.

And the launch party´s chosen colour flourished from top to bottom. The chic guests, also dressed in outfits that ranged from baby pink to fuschia, sat on tables adorned with huge, elegant blossom trees overlooking rose centrepieces and Hair Choice goody bags.

The entertainment was as constant as the theme. DJ Ian Longo was on the decks, there was a live set from Taya, electronic violinist Mariella Violin, saxophone player ‘The Sax Guy’, celebrity favourite magician, Dominic Anthony and dancing from the infamous mirror men.

Speaking of the event, Hair Choice CEO’s Josh Kelly and Jennifer Lacey said: “We are overwhelmed with the turn out for our product launch and the global success of our brand. We have had the most amazing night and want to thank the entire team for helping us throw the biggest event of our careers”.

The Shankly Hotel´s Garden of Eden has fast gained the reputation of being Liverpool´s most spectacular venue. It is used for events that range from crazy Big Luv terrace parties to hosting the wedding of people´s dreams. This unique, versatile location is moulded to whatever the specific occasion requires it to be… And it always manages to exceed expectations, making the day perfect.